As well as stocking Alex Christopher, Each To Their Own is also the home of other Independent Fashion Designers from across the Region. Each designer's range has been hand picked by Alex Christopher himself to ensure a dynamic collection that is inkeeping with the style ethos of the Boutiques.
Blonde and Wise
Blonde and Wise is an influential boutique fashion label, creating unique handmade clothing for young women wanting something fun.
Amy Scott and Lucy Short, the designers behind Blonde and Wise are both graduates of Leeds College of Art and Design. Amy and Lucy joined forces in 2005 to create a range of quirky, contemporary designs.
"We base our designs on feminine, organic shapes, also incorporating comfort and elegance, to create this new individual style. Key pieces range from adaptable cotton jersey dresses to innovative skirts and feminine knitwear for both day and evening. All our styles are made in limited quantities keeping the designs exclusive, ensuring our client base is always one step ahead of the high street"
Emily set up the self-named label Emily Sharp in 2006 after graduating from De Montfort University Leicester where she studied Fashion Design & Contour Fashion. Creating designs for both men and women, Emily set up a stall on Barnsley Market. This was a great starting block for her busines, as it was from here her label became recognised. After a year of trading she moved her designs into various shops around yorkshire.
Emily Sharp designs in both formal and casual styles, ranging from men's t-shirts to evening dresses. For men, she keeps her designs playfully striking through the use of bold shapes and unique colour combinations and for women she likes to take inspiration from grecian styles, drapes feature often through out her collection of designs. Emily sources all her fabric from local markets as she feels it is important to help other small businesses but also because the variety of colours and prints keep her garments fresh and one of a kind. Emily herself takes each garment from start to finish, designing, pattern cutting and manufacturing them herself.
"I love every aspect of my job and I believe this shows in the quality and creativity of my work."
Roc and Doll
Roc and Doll was established in 2005 by fashion graduate, Lucy Bennett. The designer has since developed and created a label that appeals to strong, confident women who can be chic and experimental with what they choose to wear. Consequently, this entices a market that is not selective of age, but of style and personality. Fusing high end couture methodology with personal inspirations, she creates statement pieces that are commercially viable and have earned her a loyal customer following.
From early beginnings; heading sales at a small stall in Leeds Corn Exchange, the designer now boasts the top e commerce retailer ASOS.com, amongst her customers. Recent accolades for her work in both business and design, include runner up of ‘Best Established Business’ in 2007, and winner of ‘Best fashion designer’ award in 2008. This year, the designer has continued successions winning a competition with GRAZIA magazine, and a design competition with previously mentioned ASOS.com. Her entrepreneurial skills have also been recognized by none other than the British Broadcasting Corporation, the BBC where she featured on the BBC Business website.
Death By Cutie
Luke Donohoe-Denton, the quirky new urban designer, has created a fresh unique label called Death By Cutie. Launching his first exclusive line only last January 2010, he emphasizes individuality with his iconographic limited edition prints on American Apparel tees, hoodies and vests.
Based in Sheffield he has built a loyal following with his fresh and quirky style. The name of the label was a quick decision. With his creative background he decided to combine the words ‘death’ and ‘cute’ together to create a unique name for his brand.
So I bet your wondering, ‘What’s with the paper bags?’ He uses bags to remove the identity of the models and create a focus on the clothing and not who’s wearing it. After all it is about the clothing, which he describes his designs as ‘images turned awol.’ Luke loves controversy in his photography and designs and manipulates images.
Death By Cutie designs are shaking up fashion, now being recognized as a design heavy weight. Why don’t you make your own statement with an exclusive DBC t-shirt and wear the clothes with love, pride and cool as f*** attitude!
Once upon a time there was a Bear. The Bear lived in a magical forest, in a small cottage, tucked away in amongst the trees. The Bear spent his days doing his favourite thing. . . finding treasure.
He walked endlessly through the forest collecting all sorts of lovely things, each day returning to his cottage and storing it away!
However it got to the point that there large Bear had so much treasure he couldn’t move in his small cottage. So he decided that he would share all his wonderful things with his friends.
He called them Bear Necessities.